{"id":1515,"date":"2021-03-10T10:49:22","date_gmt":"2021-03-10T10:49:22","guid":{"rendered":"https:\/\/noncifermanessuno.org\/?page_id=1515"},"modified":"2021-07-29T12:31:56","modified_gmt":"2021-07-29T10:31:56","slug":"tour-2015","status":"publish","type":"page","link":"https:\/\/noncifermanessuno.org\/il-tour\/tour-2015\/","title":{"rendered":"Tour 2014\/15"},"content":{"rendered":"

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\u201c<\/span>Se ti hanno detto che non ce la farai mai, non credergli!\u201d<\/b>, \u00e8 stato il claim scelto per la prima edizione<\/strong> di #NonCiFermaNessuno<\/strong>.<\/span><\/p>\n

Il Tour ha coinvolto <\/span>15 Universit\u00e0<\/b> da nord a sud Italia accolto dall\u2019entusiasmo degli studenti e dall\u2019apprezzamento del mondo accademico sorpreso da questa novit\u00e0.\u00a0<\/span><\/p>\n

Una strategia di comunicazione dirompente ha aiutato l\u2019engagement del target.<\/span><\/p>\n

Tutto \u00e8 iniziato con un bizzarro \u201calieno\u201d dall\u2019evocativo nome\u00a0 <\/span>Ncfn1<\/b> che ha girato tra turisti e passanti per le strade di Roma, lanciando l\u2019hashtag #NonCiFermaNessuno con un video divenuto virale. Ncfn1 era in realt\u00e0 la mascotte del Tour, protagonista anche su tutti i gadget prodotti e distribuiti.<\/span><\/p>\n

Radio 105<\/b> ha sposato subito i valori del tour diventandone radio ufficiale promuovendo un contest ed offrendo ai ragazzi pi\u00f9 creativi la chance di contribuire alla creazione di un nuovo format radiofonico ispirato al tematiche della campagna sociale #NonCiFermaNessuno.\u00a0<\/span><\/p>\n

 <\/p>\n

Al fine di comprendere le reali necessit\u00e0 degli studenti \u00e8 nata, di concerto con il <\/span>Centro di Ricerche ImpreSapiens<\/b> dell\u2019Universit\u00e0 La Sapienza di Roma, una ricerca sociologica intitolata \u201c<\/span>Giovani, futuro, lavoro\u201d<\/b> che ha definito un identikit aggiornato degli universitari italiani ed \u00e8 confluita in una pubblicazione scientifica.<\/span><\/p>\n

 <\/p>\n

Fin da subito\u00a0 uno degli obiettivi \u00e8 stato fornire agli studenti delle opportunit\u00e0 di job placement. <\/b>I ragazzi, infatti, hanno avuto l\u2019opportunit\u00e0 di sostenere<\/span> colloqui conoscitivi<\/b> con il Gruppo Tecnocasa e la catena alberghiera Best Western. Asus ha mostrato le <\/span>potenzialit\u00e0 lavorative concrete<\/b> nel settore digital e tech, mettendo a disposizione il suo know-how per supportare ed orientare gli studenti nelle loro scelte post laurea.<\/span><\/p>\n

Questo splendido viaggio \u00e8 stato documentato in un docufilm, che ha raccontato le paure, la determinazione e le speranze dei giovani italiani che insieme hanno urlato #NonCiFermaNessuno!<\/span><\/p>\n

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FOTOGALLERY<\/h2>\n

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